Pretty and Pure

Pure and Beauty is an organic beauty department whose mission is to bring natural and healthy cosmetic products to women. Its owners, a Green Make Up Artist and a Natural Skin Care Professional, took great care in selecting a wide variety of products whose ingredients are 100% natural (with the exception of nail polish and waterproof mascara), and whenever possible biologically certified. Additionally, cosmetics on the shop are clean from silicone, parabene, synthetic fragrances, colors or conservatives, mineral oils, sulfates, nano particles pesticides, herbicides and fungicides and have also not been tested on animals.

The brands at Pretty & Pure come from sustainable and fair working enterprises that do fair trade, use recycled packaging and even sometimes support environmental causes.


Weinbergstrasse 25
8001 Zurich